Leveraging extensive experience in design, construction, and business, the Iconic Design + Build team works to create beautiful, functional spaces, while keeping each client's project budget and goals in mind. Gathering new inspiration and fresh perspectives from nature, technology, trends, textures, patterns, and styles, each Iconic space is designed with great attention to detail and a distinct focus on your vision.

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Kaitlyn Wolfe was introduced to design and architecture at a young age after her family moved to Elham, England, a small village outside of London. The experience of living abroad left her inspired by the character and history of European architecture, leading her to incorporate elements of classic style into her contemporary designs. 


After receiving a Bachelor's Degree in Biology and Neuroscience, Kaitlyn earned an MBA with the intention of one day owning a business. Prior to launching Iconic Design + Build, Kaitlyn gained experience as a project manager and interior designer at a Phoenix-based residential construction company. 

During her time in construction, Kaitlyn recognized a lack of design expertise within the industry. Iconic Design + Build was created to fill that void - to perfectly blend stunning aesthetics with feasibility and functionality.


As a licensed general contractor, Kaitlyn provides full-service design services while keeping both the functionality and structural integrity of your space in mind. If you are looking for a true partner in your design project, incredible attention to detail, and the utmost professionalism, Kaitlyn and Iconic Design + Build's talented partners are the team for you. 



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Since a young age Cheri has immersed herself in the arts and by her teen years, she was contracting work as a portrait artist. She went on to study art and graphic design and has worked in the design industry ever since. With her artistic eye and her analytical attention to detail she thrives on implementing technical details and working to bring Iconic's design concepts to life. Her unique skill set allows her to oversee the Build side of Iconic Design + Build, executing innovative designs with high quality and timely results. Cheri carefully manages every aspect of the Build, coordinating a team of professionals to bring project concepts to completion. She takes her work personally, knowing the outcome is personal to our clients. Bringing our clients' dreams to life is her art form. She spends her free time enjoying the beauty of the desert, trail running and hiking with her husband and two teenage kids. 




Our Lead Designer, Lauren Hayes, closely collaborates with Kaitlyn on all design projects and assists in bringing our design concepts to life! Her love for interior design started with interests in historical homes and architecture. Through her desire to learn more, she quickly found that interior design was the most captivating component - so she made it her career. Her style and eye for design aligns with Iconic Design + Build's key principles that are instilled in each and every project. She loves timeless architecture and product design that dates back to the mid 20th century, which makes her a key player in sourcing furniture and decor. She oversees our design team and assists in on-site management to execute our designs. In her free time, she enjoys perusing vintage shops and loves getting away for the weekend to camp with her husband and pup Benny.

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If you've seen our Iconic truck driving around, you may have seen our Construction Foreman, Rudy, in the driver's seat! Rudy is our eyes and ears at our jobsites. He ensures all materials that are needed are on-site, the projects are tidy and the quality of work meets the Iconic standards. He is the point of contact for our subcontractors on-site as well as our project manager during the execution of the project. Rudy came to us with over 15 years of experience in the construction industry managing and self-performing entire bathroom and kitchen remodels, as well as troubleshooting any maintenance tasks needed throughout the home.

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As an Associate Interior Designer, Kay helps bring Iconic’s designs to fruition through 3D modeling, preparing design presentations by creating plans, elevations and any detailed drawings necessary to best communicate the design. Kay comes to us with experience in high end interior design projects through 3D modeling, drafting, and rendering, while pursuing her Bachelor of Science in Interior Design, with a minor in Sustainability from Arizona State University. Art and design have served as a creative outlet for her since she was young. She grew up in the San Francisco Bay Area but is happy to call Arizona her home as she is eager to continue collaborating and strengthening her skills with Iconic Design + Build. She is drawn to clean, organic interiors that incorporate nature. In her spare time, you can find her plant shopping, going to music festivals or spending time with her family and two dogs.

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In the office, you can find Ashley creating design boards, sourcing products, or Photoshopping a proposed idea such as a new exterior paint color for a clients' home! Prior to joining the Iconic team, Ashley worked for a lifestyle brand in Westport, CT where she designed wallpaper and fabric prints, while also leading numerous residential and commercial interior design projects. She received her Bachelors of Fine Arts in Textiles at the Maryland Institute College of Art which sparked her initial interest in interior design. Ashley is inspired by natural forms and is excited by incorporating natural materials into modern interiors. Her love for the outdoors is part of what drew her to Arizona and in her free time she enjoys walking her dog and exploring vintage furniture stores.




Keli has always had a passion for interior design, going as far as to take on an entire home remodel from demolition to redesign with her husband on their own. In the process she discovered that all aspects of the design and construction process were so intriguing and wanted to learn more. She stepped into the Administrative Assistant role for Iconic Design + Build with the drive to learn more about the industry. Keli coordinates client bookings, oversees order tracking, and assists with project ordering. She is the line of communication with our receiving companies and vendors regarding client projects. She is drawn to modern design and enjoys spaces that showcase natural elements of design in a sophisticated setting. In her spare time, she can be found tackling home renovations projects and enjoying time with her family and two dogs.

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Paulina is currently pursuing a degree in Interior Design at Arizona State University. After watching her parents work in the design industry for years, she knew at a very young age that she wanted to dive into the design world and has developed a strong passion for it. At Iconic, Paulina catalogs incoming products for current project's along with decor items selected by Kaitlyn. She assists the design team with various day to day tasks as her motivation, devotion, and detail orientation 
helps keep the Iconic design team organized. In her spare time, you can find her playing the ukulele, singing, and enjoying time with friends and family.




Kyle is attending the University of Arizona pursuing a double major in Neuroscience and Cognitive Science as well as Information Science and Technology. He constructs the digital 3D renderings of client homes using the 2D notes the team gets from their onsite visits. He also builds the digital furniture Kaitlyn hand picks to use within each home. He enjoys helping out wherever he can from 3D modeling to fixing some technological difficulties the team runs into.

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"Kaitlyn Wolfe is that very rare combination: someone who is highly creative and very organized. On first seeing our new home, she came up with elegant, simple solutions to some tough challenges, especially in our kitchen. She also envisioned some wonderful design elements for our home that we could not even have imagined. We could not be happier with the updated lighting fixtures, ceiling fans, fireplace, and barn doors. And we absolutely love all the furniture and rugs she selected. Also, Kaitlyn knows many local craftspeople and works with them to commission original pieces at very reasonable prices. We really enjoyed working with Kaitlyn because of her warm, friendly personality and upbeat attitude. She is a young, highly original interior designer who works hard to bring her visions to fruition." 


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